During the ten years of its development, Flash technology from Macromedia’s gained unprecedented popularity around the world, and, accordingly, the World Wide Web. In many ways, of course, thanks to extensive functionality in a compact size of the Flash-video and the fact that while Flash-player was included in the distribution of Microsoft Windows.
Today flash is being actively used on the Internet, but not always use this technology in the design and informational content of a web-site is justified. Consider the factors inhibiting the widespread use of Flash:
The speed of loading pages and consumed traffic. It would not have been good technology than Flash, the size of files obtained rollers still higher than for static images. Accordingly, the speed of downloading the entire site, as a rule, decreases. In addition, to increase visitor traffic consumed with the site.
Availability for the end user installed Flash-player. Unfortunately, not all users have installed Flash-Player. Thus, creating a Flash-animation, it should be remembered that not all your visitors will be able to see it (and some do not even want to). Professionally designed websites, as a rule, determine the presence of Flash-player and in his absence, derive an alternative representation of the site, without the animation.
Specific perceptions of animation by the human eye. More attracted by motion, dynamics, than the static image. It should be remembered that excessive animation on the web-site (particularly unreasonable) may disorient visitors. Generally, in order to avoid such errors, the developer should still at the stage of designing the site think about what information should be allocated for future visitors to the site and what information will be of interest to them.
Certainly, technology is Flash, has its advantages, namely:
Interactivity. Ability to use in the video graphics, video, music, software control the behavior animation (language ActionScript);
Efficiency. As already mentioned, the attention of any person more appealing to the movement and dynamics, than the static image;
Multi platform (to date Flash-Player is compatible with Windows 98, Windows ME, Windows 2000, Windows XP and Mac OS 9.x, Mac OS 10.x);
High compactness obtained animations.
Knowing the advantages and disadvantages of technology Flash, must clear idea about the necessity and possibility of its application in each case and for each specific purpose. Consider the following cases where the use of Flash is permissible and when desired.
In some cases the use of Flash reasonable?
In developing the advertising banners, as a Flash animation is always smaller than in the GIF, and the dynamics is needed when submitting advertising information.
In developing information banners, because the focus on the user interesting information is the right approach.
When you create a promotional site, to a greater extent advertise any product or service, rather than containing large amounts of information.
When you create a special effect on the site, but on condition that the site will be properly displayed for the visitors, those with no Flash-player installed.
When you create a special web-services.
When it is not recommended to use Flash?
As part of navigating the site (may be used as a secondary element of navigation). An example of misuse of technology, as it is not strange, is the site developer Flash – www.macromedia.com. No Flash-player installed you simply do not see the main menu items.
On the login page, the screen saver site. Strictly speaking, these pages do not recommend that you create, because they do not carry meaning.
Not recommended to create web-sites entirely in flash, as the visitors in this case lose many opportunities related to navigation on the site (for example, the use of these buttons Internet Explorer as the “Next” and “Back”).
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